Toward the end of the discussion, one student asked how the panel members would handle a client who came in with an idea that they thought would absolutely not work or the client that came in with a "it's my way" attitude. After much discussion, the final verdict was that they worked as consultants only. Ultimately, the client has the right to make his/her own decision. Their job is to listen to the client and provide options. That means they often prepare several packages/choices for the client to choose from. One participant indicated that his company recognizes that there is the client's idea, the company's idea, and the idea that blends the two (hopefully, the one the client chooses).
The discussion had relevance to how I need to work with the faculty at Queens. My role is that of consultant--which entails building trust on both ends. The word consultant comes from the Latin word meaning "to discuss;" a consultant today is a professional who provides advice in a particular area of expertise. Like the ad people, it is my job to be familiar with the possible options that faculty have in converting their courses online and to help them develop their ideas. I need to present these options, but be aware that ultimately it is the instructor's decision on which options to incorporate and when.
During the instructional design phase, I work with each faculty member to review the course's learning objectives and consider the following questions:
- How should content be organized?
- How should ideas be presented to the learners?
- What delivery format(s) should be used?
- What types of activities and exercises will best help learners?
- How should the course measure learners' accomplishments?