Carly Fiorina, former HP CEO, was the featured speaker for Stanford's Entrepreneurial Thought Leaders Lecture May 2, 2008. This is a short snippet from her lecture that I found appropriate to remember when I am working with early and late majority technology adopters.
1) We are all afraid of something. What distinguishes those who are successful and those who are not is what they do with their fear. Courage is not the absence of fear; courage is acting in spite of fear.
2) Change involves risk-taking. What people are most often afraid of is something new. As people grow older, they become afraid of trying something new; therefore, change is always resisted. The only way to help people overcome their fear is to give them a vision of something that is worth striving for, worth taking the risks for.
3)It is momentum for any organization (family or institution or government) to seek to maintain the status quo. People become invested in maintaining their current position. This is simply human nature.
4) Change has to have enough power (vision) to overcome fear and status quo.